the Y2K aesthetic<\/a> \u2014 to continue to grow and develop. By capitalising on wider trends like Y2K, designers can help site visitors connect better with their sites and create relatable experiences that encourage visitors to immerse themselves. <\/p>\n\n\n\nIn the early 2000s, images loaded slowly. So, web design often involved simple, text-heavy layouts dominated by white space.\u00a0And the fonts were usually simple, like sans serif\u00a0or\u00a0monospaced.\u00a0Sometimes they were visibly pixelated, as Christopher Nelson demonstrates in his contemporary\u00a0website.\u00a0<\/p>\n\n\n\n
You can find Y2K inspiration in resources like the\u00a0Internet Archive\u2019s Wayback Machine.\u00a0Or try the\u00a0Web Design Museum\u00a0\u2014 which has a great\u00a0Twitter feed. The museum is a curated collection of screenshots of notable designs from the late 1990s and early 2000s.CLOSE<\/p>\n\n\n\n
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02. Custom fonts and lettering <\/h2>\n\n\n\n
Given the enthusiasm for text-based website designs in recent years, look for custom fonts and hand-created lettering to be this trend\u2019s next wave in 2023. Personalised touches like customised fonts foster a more immersive experience for visitors. <\/p>\n\n\n\n
Text can be a key graphical element, and illustrative styles are on the rise. A fantastic example of hand-drawn lettering is the work of\u00a0Leandro Assis, a Brazilian lettering artist. His bright, lively fonts are inspired by cartooning and illustration. To make his work even more striking, Assis has sometimes created animated effects with his lettering. His graphic style has been embraced by clients including\u00a0Nike,\u00a0Amazon Music, and\u00a0RuPaul\u2019s Drag Race.\u00a0<\/p>\n\n\n\n
03. Shared frameworks <\/h2>\n\n\n\n
Similar to the growth we\u2019ve seen in open-source software, we expect to see an increase in popularity of shareable frameworks in 2023, as part of the movement by creators to build community and raise the visibility of their work by sharing resources and techniques. <\/p>\n\n\n\n
The main goal of this is to create a better, more immersive web experience for everyone. Accessibility advocate Alexa Heinrich\u2019s\u00a0Accessible Social Guidebook\u00a0is one of our favourite examples of this. Instead of telling people to have an accessible social media presence, she provides a practical guidebook on how to actually do it along with other free resources and frameworks.<\/p>\n\n\n\n
The open approach can also be good for business. Webflow resource site\u00a0Flowbase\u00a0has demonstrated that offering free resources can be a growth channel for their premium products. Similarly, creative agency\u00a0Finsweet\u00a0has enhanced its reputation by sharing its design expertise.\u00a0<\/p>\n\n\n\n
04. Deeper dimensionality <\/h2>\n\n\n\n
It remains to be seen whether 2023 is the year the metaverse becomes more than a fascinating experiment. But the metaverse is already influencing web design in immersive ways. Sites are adding dimensionality through animations, full-page effects, and multi-layered illustrations with leading techniques including 3D illustrations and Claymorphism \u2013 a combination of inner and outer shadows to create a soft, 3D effect.<\/p>\n\n\n\n
Trendsetters are even building a 3D visual experience throughout their sites, as\u00a0Redis Agency\u00a0has done with bold 3D graphics and a parallax scrolling\u00a0effect.<\/p>\n\n\n\n
Claymorphism creates a different type of dynamic experience, with tactile illustrations that feel more tangible.\u00a0Guuulp!, a 3D illustration collection of Claymorphism-inspired figures and objects from LS Graphics is a great example of this. We expect to see creators produce even more claymation-inspired designs in 2023.\u00a0<\/p>\n\n\n\n
05. Loading animations are back<\/h2>\n\n\n\n
Loading animations were popular in the web\u2019s early years, before falling out of style. This form of animation has made a comeback as part of the trend toward interaction, animation and immersive designs. <\/p>\n\n\n\n
One of our favourite examples includes\u00a0Cory Runnells\u2019s site, which uses a loading animation to create a narrative that concludes with Cory introducing himself in the guise of a superhero character.\u00a0<\/p>\n\n\n\n
06. Easier collaboration<\/h2>\n\n\n\n
Since 2020, work-from-home and hybrid working environments have become the norm, making immersive online experiences all that much more important. Digital tools that enable remote collaboration, or features that incorporate collaborative support, have become crucial to our day-to-day lives. We\u2019ll see an accelerating trend in 2023 of adding built-in collaborative features to digital tools. <\/p>\n\n\n\n
The tipping point was\u00a0Adobe\u2019s acquisition of\u00a0the popular\u00a0design collaboration tool Figma\u00a0\u2014 widely known for collaborative features such as prototype sharing and\u00a0design systems\u00a0that keep shared assets in one place.\u00a0The acquisition was but one sign of the recognised value of software that supports digital collaboration and the sharing of know-how that inspires the current generation of creators.\u00a0<\/p>\n\n\n\n
These trends are all part of a broader movement toward a more immersive experience that consumers are craving as we spend more time online. This mega-trend will be a driving force for designers in 2023 regardless of the type of site they are designing. <\/p>\n\n\n\n
Souce: Creative Bloq<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"User immersion will become key to web experiences in 2023, but what will this look like? Since its inception in the mid-1990s, the web has been an interactive place. In 2023, we expect user immersion to be integral to all facets of web design. That includes the technology to empower web users to participate in […]<\/p>\n","protected":false},"author":1,"featured_media":7473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[56],"tags":[55],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/smallbizcorp.com\/wp-json\/wp\/v2\/posts\/7469"}],"collection":[{"href":"https:\/\/smallbizcorp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smallbizcorp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smallbizcorp.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/smallbizcorp.com\/wp-json\/wp\/v2\/comments?post=7469"}],"version-history":[{"count":8,"href":"https:\/\/smallbizcorp.com\/wp-json\/wp\/v2\/posts\/7469\/revisions"}],"predecessor-version":[{"id":7483,"href":"https:\/\/smallbizcorp.com\/wp-json\/wp\/v2\/posts\/7469\/revisions\/7483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smallbizcorp.com\/wp-json\/wp\/v2\/media\/7473"}],"wp:attachment":[{"href":"https:\/\/smallbizcorp.com\/wp-json\/wp\/v2\/media?parent=7469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smallbizcorp.com\/wp-json\/wp\/v2\/categories?post=7469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smallbizcorp.com\/wp-json\/wp\/v2\/tags?post=7469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}