What is a CRM System?
A Customer Relationship Management (CRM) system is a software system used for managing a company’s relationships and interactions with their customers and potential customers.
CRMs helps organisations streamline processes, build customer relationships, increase sales, improve customer service and overall increase profitability.
How CRMs Benefit Businesses
A CRM system can benefit your business in the following ways:
CRM systems can help you identify sales opportunities and track leads through the sales process. This can result in more closed deals and increased revenue.
A CRM system can help you segment your customer base and target specific groups with personalised marketing campaigns. This can lead to higher response rates and increased sales.
A CRM system can help you track customer issues and complaints, allowing you to address them quickly and effectively, improving overall customer satisfaction.
Overall, a good CRM system can help you streamline your business processes, improve customer relationships and increase profitability.
What types of Businesses use a CRM system?
CRM systems can be used by a wide range of businesses, including:
Small businesses
CRM systems are used by SMEs to manage customer information, sales leads, and marketing campaigns.
Mid-sized businesses
CRM systems are used to manage customer relationships, sales pipelines, and customer service interactions.
Large enterprises
CRM systems used to manage complex sales and marketing processes, customer interactions across multiple channels, and customer data analytics.
E-commerce businesses
CRM systems used to manage customer orders, track customer behaviour and personalise the shopping experience.
Service-based businesses
Service-based businesses such as consultancy firms, solicitors and healthcare providers can use also CRM systems to manage their customer relationships, appointments and overall service delivery.
In general, any business seeking to improve its customer relationships, streamline its sales and marketing processes and increase profitability can benefit from using a CRM system.
Key CRM Statistics
- CRM software is now the biggest software market in the world.
- 65% of companies start using a CRM within their first five years in business.
- 22% of businesses switch to a new CRM because their current platform is too difficult to use.
- 20% of companies say ease of use is the most important factor when purchasing CRM software.
- 57% of businesses perceive CRM platforms as the most valuable software.
- 13% is the forecast annual market growth year on year from 2022 to 2030.
- 66% of businesses switch to a new CRM because their current platform lacks the features they need.
- 40% of businesses say that getting a response from prospects is their number one challenge in sales.
- 28% of businesses switch to a new CRM because their current platform is no longer supported.
- 14% of companies say price is the most important factor when purchasing CRM software.
- 13% of companies say that investing in a CRM platform is one of their top sales priorities.
- 13% of businesses switch to a new CRM because their current platform doesn’t support the size of their business.
- CRM software is now the biggest software market in the world.
- 65% of companies start using a CRM within their first five years in business.
- 22% of businesses switch to a new CRM because their current platform is too difficult to use.
- 20% of companies say ease of use is the most important factor when purchasing CRM software.
- 57% of businesses perceive CRM platforms as the most valuable software.
- 13% is the forecast annual market growth year on year from 2022 to 2030.
- 66% of businesses switch to a new CRM because their current platform lacks the features they need.
- 40% of businesses say that getting a response from prospects is their number one challenge in sales.
- 28% of businesses switch to a new CRM because their current platform is no longer supported.
- 14% of companies say price is the most important factor when purchasing CRM software.
- 13% of companies say that investing in a CRM platform is one of their top sales priorities.
- 13% of businesses switch to a new CRM because their current platform doesn’t support the size of their business.
Get in touch with SDC today to find out how a CRM system can benefit your company. Simply complete the quick enquiry form below and one of our Consultants will you contact you ASAP. Alternatively call us now on 0333 339 6650 to speak directly with a Consultant.
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